Personal Brand
How do I register my domain name?
Register your name as your domain name (also called your URL) as your website address. A domain name should cost between $20 and $30 / year. Any more than that and you’re paying too much. Even if you have a free site on wordpress.com, wix or weebly, you should have your own domain name. Find…
Read MoreBuilding a values-based brand
Know your values, to create a brand that feels right, lures quality clients, helps build better customer relationships, creates connections, boosting the know like and trust factor and makes us money Your brand values are the deeply held beliefs that have been your guiding north star. Whether you’ve known them well or are only vaguely…
Read MoreUnderstand your Personal Brand from A to Z
Some of us know our Personal Brand outside and in. For others, it can take a little time to understand how ‘Brand’ translates to personal service, sales, products or your message. It can feel a little lofty or distant to think of yourself as a Brand. Remember, though, a brand is simply shorthand for all…
Read MoreValues based brand: Curiosity
Curiosity makes listening easy. Being curious helps me seek out new opportunities to develop and grow, keeping me challenged and energised. It feeds my business and my drive to keep going, delivering and moving forward. Curiosity is what led me to running my own web development business after taking a redundancy from a newspaper job. Along…
Read MoreValues-based Brand: Listening
Your brand is a mix of: The External: a consistent look and feel that calms the audience, instills trust and shortens the buyer journey through recognition The Internal: the values that guide you to consistently show up for your customers and clients in a way that is fully, personally your Brand. The values that guide…
Read MoreWhat is a personal brand?
A Personal Brand is using the elements of neuro-marketing (making shortcuts for recognition in your brain) that make a brand recognisable and applying it to yourself: consistency of colours, fonts, imagery consistency of messaging consistency of values Is a Personal Brand the clothes you wear? How many followers you have on Insta? Your own domain name?…
Read MoreWhat you need to start stopping
Time is the ultimate non-renewable. If you’re serious about creating time for yourself, for your next step, for your family, for your fitness, for your career, for your Personal Brand and visibility, identify the extra things that are taking up your precious minutes, hours and days – things you’ll start to stop. Rules of the…
Read MoreHow to have a great portrait photo shoot
Strong, well composed and well lit branding photography: a great portrait photo shoot, is essential for your Personal Brand website, your social media, your business card, Speaker profile, to send out to podcasts with your pitch, and innumerable other applications. I’ve been a photo editor for many years and have worked on most of the…
Read MoreWebsite and Marketing Roadmap – my super-smart checklist to get you online and on your way to your Personal Brand
You’ve made the decision to transition into your own business. You know you need a website and to plan first steps. What else is involved? The list below is designed to help you understand the steps, so you have a more thorough idea of what’s involved in the cost when you engage a service provider,…
Read MoreLooking ahead: what to do on a site for you in ’22
What are the marketing trends of 2022? Looking ahead, beyond this tricky time of lockdowns, shutdowns, countdowns, showdowns and slowdowns is a brand new year to plan for. I always find this a time of promise and excitement. By year’s end, I’ve rarely ticked all the boxes on the To-Do list I’d created 12 months…
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