The Personal Brand Pathway: Your Strategy, step by step

Get online, reach your audience, sell your service, with this clear strategy and workflow.


See if we're a good fit for working together with an initial 15-minute chat.

We'll talk about where you are now, where you want to get to and what you can expect from the Personal Brand Pathway. I'll answer questions and help you move forward to making your personal brand visible, valuable and profitable

talk about your personal brand
Brand Lab workshop


Clarify what makes up your BRAND

This is where we decide what needs to be done, and how:

  • what is your story?
  • who is your audience, clients and customers
  • are products and services part of your plan?
  • how do you express your unique values and value
  • what gives you joy
  • what works best


Working closely with you, we take care of the structure, look and feel of your Brand

  • site and socials
  • portrait photos, written content and compelling, search engine ready copy,
  • ongoing care and strategy to keep you online and looking good, 24/7
Build your brand
Improve profile visibility Broadcast your Brand


Finding and being found by your audience:

  • Outreach: which social platforms work for you and your audience
  • What story are you telling online
  • Where can you be seen and heard with your expert content and though leadership
  • Generating leads and traffic to your products and services


Profile Audit and Brand Action Plan


  • The best way to get to where you want to is to plot the the course from a known start point
  • What's your current digital footprint?
  • What outcome do you want for a Personal Brand?
  • The best path to fast track the outcomes
  • Great for those who have a strong idea of their Personal brand already and want to know where they are and help to get there

the Brand Lab workshop


  • A 2-hour conversation uncovering your drivers, values, outcome, products and services
  • Where are you now and where are you going in your Personal Brand journey
  • Brand Values: the motivations that make your business efficient and aligned
  • Brand Services: clients and collaborations, the services and processes
  • You get: Strategy and Next Steps + Overview and Audio recording

travelling together

$497 /month

  • Boost your profile, increase visibililty with expert guidance for your Personal Brand
  • Clarity through the Brand Lab workshop
  • A plan and road map with the audit and action plan
  • Website, product development and lead generation
  • Logo and brand collateral creation
  • A beautifully crafted Personal Brand that reaches your ideal audience
  • For those who travel best together - a guide, a map and a destination

MADE FOR YOU: Perfect for getting online quickly

from $5000

  • Everything you need for your Personal Brand: site build, content, photo brief
  • Content for 3 pages and posts
  • Logo and graphic design for print and online*
  • Social media management*
  • Copywriting for site and socials*
  • Search Engine Optimisation*
  • Lead Generation for email gathering*
  • Products and Services Creation*
  • * charged additionally



You've worked hard for your career or business success and now you're putting the next phase in place. You have plans to broaden your portfolio career - through varied executive positions, as an agent of change, as a mentor, as speaker and influencer, consultant, or something 1 million miles west of what you're doing now. Whatever it is, you need an online destination to show the world you're more than your LinkedIn profile and, a pathway that brings your audience to you.

There aren't enough hours in the day to do it all yourself and you want a trusted partner to bring a beautiful, professional website to life, without the headaches. A team who can articulate your purpose, help you identify your audience and deliver a space where you can test out the next phase, whatever that looks like for you.

Take the headache out of getting online. We'll help you identify your Personal Brand goals and gather or write your content with you so you can effotlessly step into the next phase with an online presence you'll be proud to call a Brand New You.


...[the] personal branding session... was phenomenal and has been such a gift to me in helping me clarify where I can go in the future with my PhD research.

I felt so light and enlightened after our session.

Jude was patient and a great listener, letting me talk about the impacts of covid on my work. She really hit a few nails on the head with her insights.

I heartily recommend this for anyone who is a bit stuck on their personal brand and their unique offering to the world.

Lauren Moxey PhD candidate singing coach
- Lauren Moxey - 
Artist development and career specialist


Get time back to pursue your passions, build your business, play with the kids, learn to hula hoop. End the internal conversation, with a Personal Brand that will set you on the path to a new career, new direction, thought leadership or anything you want and plan for.

No time to build a brand? That's what we're here for.

From content and direction workshop, a photo brief for a perfect portrait, professional, on brand photo research for additional website images, you'll step into your next phase with a professional, beautiful website that tells your story and speaks to your audience.

We'll take care of the tech and give you time each month for support, direction or content updates so your site stays as on point and on-message as you are.

Hand over the headache to us. You take care of your next step while we show the world a new Brand You.

I loved chatting with you, Jude. It was really valuable to say stuff out loud and bounce my ideas and thoughts off someone who doesn't really know me or my business, but 'gets it' when it comes to the freelancing and digital marketing world.

You helped me see what parts of my brand and offering are most valuable.

Your workshop has helped me get the mess of random ideas and thoughts in my head in order so I can start setting goals and planning how to achieve them. Thank you!"

Joh Kohler - Compelling Copy

Joh Kohler copywriter compelling copy