The BRAND LAB
Personal Brand Workshop
The time, space and expertise to deeply interrogate, articulate and formulate your Personal Brand. Through guided questions and deep conversation, over a 2-hour session, my Brand Lab discovery session delivers:
- An end to overwhelm with clarity on the outcome you want from your Personal Brand: promotion, pay increase, change of direction, thought leadership
- A plan to move forward: a script and a site map for your Personal Brand website and socials content and copy
- Ongoing content for site and socials: your expertise, authority and the values that build trust and show passions you want to be known for
- Calm and focus with strategy for greater visibility: faster, quicker and easier
- Always a next step with the Pathway and guide for what the destination looks like
- Time Efficiency with a Stop List to resist the distraction of tasks, shiny objects or projects that may be easy, but aren't on path to YOUR business and future.
You can't get to an outcome without a plan. The Personal Brand Lab focuses your intention, clears the path, writes the road map.
FOCUS, MESSAGING, AUDIENCE, STRATEGY, SITE MAP, PRODUCTS, SERVICES PLANNING, PREP, EXECUTION
WHY a personal brand?
Stand out in the marketplace and deepen connections. Show your expertise, authority and your unique value.
WHAT is the outcome?
To amplify your Message? Increase visibility? Strengthen sales? Launch products and services? To change direction? We'll get to the core of what's driving you and write the roadmap.
WHO is your audience?
Who is your audience? Are they ideal clients? Do you know what's keeping them awake at night? We'll find your Who and broadcast your What and Why.
Book in a call, or drop me a line. Let's get you on your way
WHO I WORK WITH
You've worked hard for your career or business success and now you're putting the next phase in place. You have plans to broaden your portfolio career - through varied executive positions, as an agent of change, as a mentor, as speaker and influencer, consultant, or something 1 millimetre, or 1 million km west of what you're doing now. Whatever it is, you need an online destination to show the world you're more than your LinkedIn profile and, a pathway that brings your audience to you.
There aren't enough hours in the day to do it all yourself and you want a trusted partner to bring a beautiful, professional website to life, without the headaches. A team who can articulate your purpose, help you identify your audience and deliver a space where you can test out the next phase, whatever that looks like for you.
Take the headache out of getting online. We'll help you identify your Personal Brand goals and gather or write your content with you so you can effortlessly step into the next phase with an online presence that is Your Voice, Your Message for Your Audience.
"I truly enjoyed the personal brand workshop with Jude.
Even though I am a little way along in my business journey it really helped me reflect on what I really stand for.
Judith's insightful questions allowed me to rethink my messaging for both of my businesses. More importantly, it helped me make some big decisions about my future direction and where to put my focus.
I have already started this with new network meetings and a decision to completely rewrite my professional website, which I have begun.
Many thanks, Judith for your assistance in helping me gain clarity."
Jennifer Gale - JG Consulting and Pink Hat Digital