The BRAND LAB
Personal Brand Workshop

The time, space and expertise to deeply interrogate, articulate and formulate your Personal Brand. Through guided questions and deep conversation, over a 2-hour session, my Brand Lab discovery session delivers:

  • An end to overwhelm with clarity on the outcome you want from your Personal Brand: promotion, pay increase, change of direction, thought leadership
  • A plan to move forward: a script and a site map for your Personal Brand website and socials content and copy
  • Ongoing content for site and socials: your expertise, authority and the values that build trust and show passions you want to be known for
  • Calm and focus with strategy for greater visibility: faster, quicker and easier
  • Always a next step with the Pathway  and guide for what the destination looks like
  • Time Efficiency with a Stop List to resist the distraction of tasks, shiny objects or projects that may be easy, but aren't on path to YOUR business and future.

You can't get to an outcome without a plan. The Personal Brand Lab focuses your intention, clears the path, writes the road map.

The Brand Lab

The LAB:
FOCUS, MESSAGING, AUDIENCE, STRATEGY, SITE MAP, PRODUCTS, SERVICES PLANNING, PREP, EXECUTION

Why build a personal brand

WHY a personal brand?

To show your point of difference and stand out in the marketplace

What is your message for your Personal Brand

WHAT is the outcome?

To attract you ideal clients and your ideal work

Who is your audience for your personal brand

WHO is your audience?

Those who can afford you, afford to take your advice, and for whom you get stellar outcomes

WHO WE WORK WITH

BRAND-NEW-YOU-WHO-DO-WE-WORK-WITH

You've worked hard for your career or business success and now you're putting the next phase in place. You have plans to broaden your portfolio career - through varied executive positions, as an agent of change, as a mentor, as speaker and influencer, consultant, or something 1 millimetre, or 1 million miles west of what you're doing now. Whatever it is, you need an online destination to show the world you're more than your LinkedIn profile and, a pathway that brings your audience to you.

There aren't enough hours in the day to do it all yourself and you want a trusted partner to bring a beautiful, professional website to life, without the headaches. A team who can articulate your purpose, help you identify your audience and deliver a space where you can test out the next phase, whatever that looks like for you.

Take the headache out of getting online. We'll help you identify your Personal Brand goals and gather or write your content with you so you can effortlessly step into the next phase with an online presence that is Your Voice, Your Message for Your Audience.

"I truly enjoyed the personal brand workshop with Jude.

Even though I am a little way along in my business journey it really helped me reflect on what I really stand for.
Judith's insightful questions allowed me to rethink my messaging for both of my businesses. More importantly, it helped me make some big decisions about my future direction and where to put my focus.

I have already started this with new network meetings and a decision to completely rewrite my professional website, which I have begun.

Many thanks, Judith for your assistance in helping me gain clarity."

Jennifer Gale - JG Consulting and Pink Hat Digital

Jennifer Gale pink hat digital