About me and how I can help you
Your about page is your opportunity to tell people About how you can help them. It encompasses your education and career experience, and is the chance to list your accolades, but mostly you want to convey what people should be saying ABOUT you:
What do you want them to tell other people?
Choose something that makes people understand WHY you set up your business. For example, for Love Communications, "I want my customers to say they love their web designer".
What is it that you want your customers to love about you? What do you want them to feel or think, after interacting with you?
Why does this work? Working backwards, if you ask what you want your customers to say about you, you open up your goals to make sure that they match your customers goals. It's way easier for customers and visitors to get on board with your philosophy if they agree with what you want them to say.
If you have one, including a short (no more than 90-second) video on your About page drives engagement and keeps clients on site.
Headline your copy for time poor skim-readers
Write your copy as a series of headlines that your skim-reading customer can understand easily. You can even use bullet points or a numbered list:
- Strong headline / title eg About - so people realise they're in the right place
Sub head can tell you more - Intro - sum up what the page is about and what benefit people will get 100--150 words
- Break up copy with
sub head, bullets, testimonials (with images), quotes to break up the text - Conclusion - Say what we are going to say | say it | then say what we've said
- Call to action - lead the person somewhere, don't leave them hanging
Testimonials and social proof
Include testimonials that prove you're the solution to your clients' problems and allow other people to say all of the wonderful things it may feel a little odd to include. Include, also, any industry or community awards.
Download my media-ready bio
Download a high res photo
My clients say:
Elliot solved this problem for me when noone else could and I recommend you use her because she'll solve your problems as well.
J.K. Rowling
Elliot solved this problem for me when noone else could and I recommend you use her because she'll solve your problems as well.
George Eliot
Elliot solved this problem for me when noone else could and I recommend you use her because she'll solve your problems as well.
Charmian Clift
Call To Action
Compelling and encouraging text here to persuade your client to take the step instructed on the button below.