build your PERSONAL BUSINESS BRAND

As I write this post, a huge wind is howling past and through our small timber home on the hill. I’m hunkered in my home office as I am most days. It’s my constant. Designed for my needs and built for purpose, it delivers and protects, insulates and provides for me no matter how much…

Many thanks to journalist Lenny Ann Low, for recounting a recent experience that reinforced her decision to create a strong personal brand website: “Jumping into the great unknown as a freelancer, after years in a salaried position within a big company, is a startlingly good way to understand your personal brand.  The first step is…

I’ve been enthralled by Jacob Aldridge since his entry into this world with an impressively confident, remarkably consistent self image. He is the only person I know who had a fully formed Personal Brand by the time he started infant day care. I’ve been a willing performer in his many lounge room theatres, have cheered…

Humans have a luscious part of our brains that allow for creative, strategic, future thinking and exercising this, with daydreaming and imagination helps us strategise for the change we want to create in the world. I run my business from home. It’s Stan Lab and I alone, most of the time, with my wonderful developer,…

A journalist whose never had to put herself in the spotlight, I built Lenny a Personal Brand website to help her gain more writing work after choosing the freelance route following one of the many print media restructures. We met at the Herald, and both worked on the wonderful Good Weekend magazine. Always thoughtful, generous…