Values-based Brand: Listening
Your brand is a mix of: The External: a consistent look and feel that calms the audience, instills trust and shortens the buyer journey through recognition The Internal: the values that guide you to consistently show up for your customers and clients in a way that is fully, personally your Brand. The values that guide…
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What is a personal brand?
A Personal Brand is using the elements of neuro-marketing (making shortcuts for recognition in your brain) that make a brand recognisable and applying it to yourself: consistency of colours, fonts, imagery consistency of messaging consistency of values Is a Personal Brand the clothes you wear? How many followers you have on Insta? Your own domain name?…
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What you need to start stopping
Time is the ultimate non-renewable. If you’re serious about creating time for yourself, for your next step, for your family, for your fitness, for your career, for your Personal Brand and visibility, identify the extra things that are taking up your precious minutes, hours and days – things you’ll start to stop. Rules of the…
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How to have a great portrait photo shoot
Strong, well composed and well lit branding photography: a great portrait photo shoot, is essential for your Personal Brand website, your social media, your business card, Speaker profile, to send out to podcasts with your pitch, and innumerable other applications. I’ve been a photo editor for many years and have worked on most of the…
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Website and Marketing Roadmap – my super-smart checklist to get you online and on your way to your Personal Brand
You’ve made the decision to transition into your own business. You know you need a website and to plan first steps. What else is involved? The list below is designed to help you understand the steps, so you have a more thorough idea of what’s involved in the cost when you engage a service provider,…
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Strategic referrals – taking the wishcraft out of getting and giving referrals
Make the most of referrals partnerships with preplanning, deep conversations and a mutual agreement Ever wondered why your requests for referrals are falling flat? Want to get beyond the vague ‘Let’s have a coffee and catchup’?In this post, learn how to have meaningful strategy conversations that produce a pool of referral channels delivering prequalified, presold…
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Looking ahead: what to do on a site for you in ’22
What are the marketing trends of 2022? Looking ahead, beyond this tricky time of lockdowns, shutdowns, countdowns, showdowns and slowdowns is a brand new year to plan for. I always find this a time of promise and excitement. By year’s end, I’ve rarely ticked all the boxes on the To-Do list I’d created 12 months…
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Be SMART: avoid Burnout by building your Brand
Pervasive and corrosive, Burnout is a complex condition with symptoms unique to the person experiencing it. I won’t be suggesting, in this blog, that a carefully crafted Personal Brand website is an antidote to what is overwhelm from and, possibly, a systemic failure of modern life: job insecurity; the erosion of workers rights and casualisation…
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Facebook and Insta are down…. what next?
Social media has so many benefits – it’s largely free (if you’re not advertising or boosting and we don’t count the time spent tumbling down rabbit holes) and is a great way to connect. With ecommerce in built, it’s a great way to sell product and services. It allows us to message, connect, collaborate, extend,…
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Oh my, what’s my WHY?
The most common question I’m asked during conversations about Personal Brand sites is why should I build a website, when I’ve already got a LinkedIn profile, a paragraph on my work website, a business or ecommerce site ? All of these things are important when building out your digital footprint. It’s a professional expectation we…
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