Step by step guide to creating a personal brand story

Gloria Steinem

Gloria Steinem once said:

It’s the heart of each of us that gives power to the sum of us.

Your Personal Brand comes from within your heart – not from AI, or the social media algorithm.

Your YOU-nique YOU-ness makes YOU so wonderfully YOU.

The way to best express this is through a story that clearly explains what you do, for whom, and how that skill, service or product can get the reader, client or customer from the problem they’re in now, to a joyful problem-free future.

We connect with story. Story and narrative is a ‘cognitive bridge’ that helps you communicate and for that message to land. It’s the easiest way for us to describe what we do in a way that our audience can make sense of, quickly.

Your compelling personal brand ‘story’: what you do, who you do that for, and what problem you solve’ is a strategic tool that shapes how others understand you. It builds trust efficiently and establishes a strong, believable brand foundation that is memorable.

This step-by-step guide aims to help you write a personal brand story that resonates, captivates, and leaves a lasting impression.

1. Authenticity (spoiler – this just means being YOU)

‘Authentic’ may be one of the most over-used terms of the 21st century, but that doesn’t make it any less relevant (just a little nauseating).

Authentic is another word for ‘YOU’.

Your Expertise, Authority, Experience and Trustworthiness is what makes up your Personal Brand. It’s your point of difference. The way you live your values, passions, and unique qualities sets you apart, amplifies your message, and draws people to you.

Your experiences have shaped you. Your values drive your decisions. Being anyone other than that is not only hard work, it causes a palpable disconnect.

Authenticity is the bedrock of a compelling brand story that is visible, audible and that lands clients and sales

2. Identify Your Core Message:

What is the central message you want your personal brand story to convey? Is it resilience, innovation, leadership, or a combination of these? Identify the core themes that define your narrative. This message should encapsulate the essence of your personal and professional journey.

3. Define Your Target Audience:

Understanding your audience is crucial. Who do you want to connect with, and who will benefit most from your story? Define your target audience – the individuals, communities, or industries that align with your goals and values. Tailor your narrative to resonate with their interests and needs.

4. Craft a Compelling Introduction:

Your story’s introduction sets the tone. Create a captivating opening that grabs attention and invites readers or listeners to join you on your journey. Whether it’s light hearted, a powerful and gripping anecdote, a thought-provoking question, or a bold statement, you’ve got to hold the audience and leave them wanting more.

5. Plot your Journey:

Take your audience on a journey through the significant milestones and experiences that have shaped you. Highlight key achievements, challenges, and pivotal moments. Share the lessons you’ve learned and how they’ve contributed to your growth. Make your narrative relatable and inspiring.

6. Your Unique Value Proposition:

What makes you stand out? Identify and articulate your unique value proposition. Whether it’s a specific skill set, a distinctive approach, or a passion that fuels your work, emphasize the qualities that make you an invaluable asset.

7. A Picture Paints a Thousand Words:

Visuals play a crucial role in storytelling. Integrate compelling visuals – photographs, graphics, or, even better, videos – that enhance your narrative. Visuals should complement your story – by supporting, stopping the scroll-past, surprising, challenging or provoking a question. All of these provide a richer and more immersive experience.

8. Weave a Narrative Arc:

Craft your story with a clear narrative arc. Build tension, present challenges, and ultimately resolve with triumphs or lessons learned. A well-structured story captivates the audience and keeps them engaged from beginning to end.

9. Emphasize Your Future Vision:

Your personal brand story isn’t just about the past – it’s a bridge to the future. Clearly articulate your vision and goals. Where do you see yourself heading, and how does your past inform your future aspirations? This forward-looking perspective adds depth and purpose to your narrative.

10. Invite Engagement:

End your personal brand story by inviting engagement. Encourage your audience to share their thoughts, experiences, or questions. Foster a sense of community around your story, creating an open dialogue with those who resonate with your journey.

Conclusion: Your Story, Your Legacy

Crafting your personal brand story is a transformative process. It’s not just about listing your work history; it’s about shaping your future and leaving a lasting impression.

Your story is as dynamic as you are – it evolves, resonating differently with different audiences and contexts.

Your personal brand story is a beacon that illuminates your path and inspires others to embark on their own journeys of self-discovery and growth.


I can help even the most introverted build a Personal Brand.
If you want to build impact and grow a business, I’ll get you online and on your way

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