What you need to start stopping

Stop List to save time and keep focussed to create change

Time is the ultimate non-renewable. If you’re serious about creating time for yourself, for your next step, for your family, for your fitness, for your career, for your Personal Brand and visibility, identify the extra things that are taking up your precious minutes, hours and days – things you’ll start to stop. Rules of the…

Read More

How to have a great portrait photo shoot

Get the best from your Portrait photo shoot

Strong, well composed and well lit branding photography: a great portrait photo shoot, is essential for your Personal Brand website, your social media, your business card, Speaker profile, to send out to podcasts with your pitch, and innumerable other applications. I’ve been a photo editor for many years and have worked on most of the…

Read More

Looking ahead: what to do on a site for you in ’22

3 people celebrating new year 2 women 1 man between them drinks in hand

What are the marketing trends of 2022? Looking ahead, beyond this tricky time of lockdowns, shutdowns, countdowns, showdowns and slowdowns is a brand new year to plan for. I always find this a time of promise and excitement. By year’s end, I’ve rarely ticked all the boxes on the To-Do list I’d created 12 months…

Read More

Be SMART: avoid Burnout by building your Brand

Burnout avoidance through a personal brand

Pervasive and corrosive, Burnout is a complex condition with symptoms unique to the person experiencing it. I won’t be suggesting, in this blog, that a carefully crafted Personal Brand website is an antidote to what is overwhelm from and, possibly, a systemic failure of modern life: job insecurity; the erosion of workers rights and casualisation…

Read More

Facebook and Insta are down…. what next?

FAcebook failure - what next?

Social media has so many benefits – it’s largely free (if you’re not advertising or boosting and we don’t count the time spent tumbling down rabbit holes) and is a great way to connect. With ecommerce in built, it’s a great way to sell product and services. It allows us to message, connect, collaborate, extend,…

Read More

Oh my, what’s my WHY?

Know your Why and make bulding your Personal Brand easier

The most common question I’m asked during conversations about Personal Brand sites is why should I build a website, when I’ve already got a LinkedIn profile, a paragraph on my work website, a business or ecommerce site ?  All of these things are important when building out your digital footprint. It’s a professional expectation we…

Read More

What’s the best voice for my website copy?

Should I use first or third person voice in my website copy

Do I use ‘I’ or ‘she’, ‘me’ or ‘they’ in my website copy? Do I write about myself in the third person (she did this, he achieved that) or should I write as me? What’s the best voice for my website copy? If your website is a personal site – about you, your single or…

Read More

It’s time to show up and be seen with your Personal Brand

brene brown time to show up and be seen in your personal brand

I love this quote from the always articulate, learned, wonderful, clear Brene Brown. As I’ve been speaking with clients during our Personal Brand workshops, I find their voice lifts, their mood is elevated, their eyes shine and their thoughts crystallise as they talk about what truly drives them toward the ‘unexplored adventures ahead’. ‘I think…

Read More

Thought leadership through your Personal Brand

Thought leadership and your Personal Brand

A ‘brand’ is shorthand for your values, your message, your audience and your point of difference. Your personal brand website is a place where you can explore what a ‘brand’ means to you: to expand on and hone your area of expertise, talk to, and rally your niche audience, engage with the like-minded and your…

Read More