Write compelling Calls to Action

how to write great calls to action

Calls to Action (CTAs) are oxygen for your business. These small directions, on buttons and links are mighty. They’re the key to guiding visitors into your world and most importantly, into your ‘buying’ cycle – a way of ‘swiping right’ for your service and solution. I’m calling attention to them here because these barely visible…

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How do I write my UVP?

How to write a UVP

A UVP is your Unique Value Proposition – what makes You uniquely Valuable. Craft your UVP (your Unique Value Proposition), be uniquely you and be seen and heard by your audience – the people whose ears are open to your great Value and Values Your UVP (unique value proposition) is the main piece of content…

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How do I register my domain name?

Career strategy personal branding business woman in office meeting room with laptop

Register your name as your domain name (also called your URL) as your website address. A domain name should cost between $20 and $30 / year. Any more than that and you’re paying too much. Even if you have a free site on wordpress.com, wix or weebly, you should have your own domain name. Find…

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Building a values-based brand

Values based personal brand

Know your values, to create a brand that feels right, lures quality clients, helps build better customer relationships, creates connections, boosting the know like and trust factor and makes us money Your brand values are the deeply held beliefs that have been your guiding north star. Whether you’ve known them well or are only vaguely…

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Understand your Personal Brand from A to Z

The A-Z of a Personal Brand

Some of us know our Personal Brand outside and in. For others, it can take a little time to understand how ‘Brand’ translates to personal service, sales, products or your message. It can feel a little lofty or distant to think of yourself as a Brand. Remember, though, a brand is simply shorthand for all…

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Values based brand: Curiosity

Brand values: curiosity. woman on ladder looking over high fence. blue sky above, concrete fence, concrete foreground

Curiosity makes listening easy. Being curious helps me seek out new opportunities to develop and grow, keeping me challenged and energised. It feeds my business and my drive to keep going, delivering and moving forward. Curiosity is what led me to running my own web development business after taking a redundancy from a newspaper job. Along…

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Values-based Brand: Listening

Brand lab branding workshop

Your brand is a mix of: The External: a consistent look and feel that calms the audience, instills trust and shortens the buyer journey through recognition The Internal: the values that guide you to consistently show up for your customers and clients in a way that is fully, personally your Brand. The values that guide…

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What is a personal brand?

What is a personal brand

A Personal Brand is using the elements of neuro-marketing (making shortcuts for recognition in your brain) that make a brand recognisable and applying it to yourself: consistency of colours, fonts, imagery consistency of messaging consistency of values Is a Personal Brand the clothes you wear? How many followers you have on Insta? Your own domain name?…

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What you need to start stopping

Save time build a stop list woman sitting on desk throwing papers into the air to show stopping tasks

Time is the ultimate non-renewable. If you’re serious about creating time for yourself, for your next step, for your family, for your fitness, for your career, for your Personal Brand and visibility, identify the extra things that are taking up your precious minutes, hours and days – things you’ll start to stop. Rules of the…

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How to have a great portrait photo shoot

Get the best from your Portrait photo shoot

Strong, well composed and well lit branding photography: a great portrait photo shoot, is essential for your Personal Brand website, your social media, your business card, Speaker profile, to send out to podcasts with your pitch, and innumerable other applications. I’ve been a photo editor for many years and have worked on most of the…

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