Easy, effective, outstanding content creation

Make your content stand out online by playing to your strengths

If you’re anything like me, content creation is neither your super power nor your happy place. I’m never more in need of another cup of tea, or the house more in need of cleaning than when I’ve set myself the task of writing a blog post. We all know we need to do it, though……

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Know your numbers

Know your numbers and make your personal branded business a success. photo of 2 women looking at score cards

At the end of ’22 I had a sobering few months. A few of my recurring revenue clients ended their subscriptions almost at exactly the same moment as each other. I’d not landed a new client for some time and more worryingly, the cost for acquisition was rising and rising as leads needed more persuasion,…

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Confessions of a serial slashie

your multiple business skill set makes up your Personal Brand illustration of 4 women doing different things

How embracing my business personalities helps me help others define their Personal Brand If you’re a multi-skilled portfolio-careered slashie, you may be having trouble wrangling your many brilliant superpowers into one succinct by-line. This is where your Personal Brand is essential. As a Personal Brand Specialist/agency owner/web-developer/graphic designer/photo editor/ecommerce specialist/SEO consultant/copywriter/social media manager/teatowelist, I know…

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Can I be an introvert and have a Personal Brand?

Can an introvert have a personal brand

Is a Personal Brand social media, selling and yelling, power poses and influencers? No, non, όχι, 不, nein. Even if you’d rather wrestle a crocodile than show up on Tik Tok, creating your ‘Personal Brand’ is the perfect way to reach your audience. Do you feel that push and pull of being an introvert: you…

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Why have a Personal Brand?

why have a personal brand

The top 3 things a Personal Brand delivers: A brand is shorthand for the value and values you deliver. Read on to find out how growing your Personal Brand makes what you do, offer, deliver and sell memorable and distinct. Brand is an expectation. It’s the feeling evoked when we think of the products, solution,…

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Write compelling Calls to Action

how to write great calls to action

Calls to Action (CTAs) are oxygen for your business. These small directions, on buttons and links are mighty. They’re the key to guiding visitors into your world and most importantly, into your ‘buying’ cycle – a way of ‘swiping right’ for your service and solution. I’m calling attention to them here because these barely visible…

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How do I write my UVP?

How to write a UVP

A UVP is your Unique Value Proposition – what makes You uniquely Valuable. Craft your UVP (your Unique Value Proposition), be uniquely you and be seen and heard by your audience – the people whose ears are open to your great Value and Values Your UVP (unique value proposition) is the main piece of content…

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How do I register my domain name?

Career strategy personal branding business woman in office meeting room with laptop

Register your name as your domain name (also called your URL) as your website address. A domain name should cost between $20 and $30 / year. Any more than that and you’re paying too much. Even if you have a free site on wordpress.com, wix or weebly, you should have your own domain name. Find…

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Building a values-based brand

Values based personal brand

Know your values, to create a brand that feels right, lures quality clients, helps build better customer relationships, creates connections, boosting the know like and trust factor and makes us money Your brand values are the deeply held beliefs that have been your guiding north star. Whether you’ve known them well or are only vaguely…

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Understand your Personal Brand from A to Z

The A-Z of a Personal Brand

Some of us know our Personal Brand outside and in. For others, it can take a little time to understand how ‘Brand’ translates to personal service, sales, products or your message. It can feel a little lofty or distant to think of yourself as a Brand. Remember, though, a brand is simply shorthand for all…

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