Values based brand: financial security

Values based brand financial security

Inflation, cost of living, financial sustainability is on everyone’s mind these days. It seems obvious, then, to include Financial Security as a value – there’s no point building a business that doesn’t provide financial security. It’s growing a business that will sustain you as well as deliver wealth, or even replace your income that needs…

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Building a values-based brand

Values based personal brand

Know your values, to create a brand that feels right, lures quality clients, helps build better customer relationships, creates connections, boosting the know like and trust factor and makes us money Your brand values are the deeply held beliefs that have been your guiding north star. Whether you’ve known them well or are only vaguely…

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Values based brand: Resilience and patience

Brand values patience and resilience

Resilience and its gentle sibling, Patience, are the mother values. You can’t be in a service profession, or be in business of any sort without them. Resilience helps us recover boundaries, to learn, refocus and move forward. It supports growth and change, self-awareness and self-forgiveness. It gives us the perspective and distance to transform failure…

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Values based brand: Kindness

Values based brand kindness

Enlightened philosopher Jean Jacques Rousseau famously, and simply asked: “what wisdom is greater than kindness?” It is a small accessible act that can have mighty consequences and is easier to perform when its soul sister, empathy is on board. I find that if I can take a beat before descending into my less than kind…

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Values based brand: Joy

Business values Joy. happy labrador jumps toward a ball, coloured shapes in background

What purpose would Joy serve within a business? All values, personal and business have a place. For me, Joy is an essential part of life. It nourishes, replenishes, invigorates and inspires. My definition of Joy is living with passion, enthusiasm, humour and a feeling of abundance and gratitude: essentials for running your own business, especially…

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Values based brand: Curiosity

Brand values: curiosity. woman on ladder looking over high fence. blue sky above, concrete fence, concrete foreground

Curiosity makes listening easy. Being curious helps me seek out new opportunities to develop and grow, keeping me challenged and energised. It feeds my business and my drive to keep going, delivering and moving forward. Curiosity is what led me to running my own web development business after taking a redundancy from a newspaper job. Along…

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Values-based Brand: Listening

Brand lab branding workshop

Your brand is a mix of: The External: a consistent look and feel that calms the audience, instills trust and shortens the buyer journey through recognition The Internal: the values that guide you to consistently show up for your customers and clients in a way that is fully, personally your Brand. The values that guide…

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