Pervasive and corrosive, Burnout is a complex condition with symptoms unique to the person experiencing it. I won’t be suggesting, in this blog, that a carefully crafted Personal Brand website is an antidote to what is overwhelm from and, possibly, a systemic failure of modern life: job insecurity; the erosion of workers rights and casualisation…

Social media has so many benefits – it’s largely free (if you’re not advertising or boosting and we don’t count the time spent tumbling down rabbit holes) and is a great way to connect. With ecommerce in built, it’s a great way to sell product and services. It allows us to message, connect, collaborate, extend,…

The most common question I’m asked during conversations about Personal Brand sites is why should I build a website, when I’ve already got a LinkedIn profile, a paragraph on my work website, a business or ecommerce site ?  All of these things are important when building out your digital footprint. It’s a professional expectation we…

Do I use ‘I’ or ‘she’, ‘me’ or ‘they’ in my website copy? Do I write about myself in the third person (she did this, he achieved that) or should I write as me? What’s the best voice for my website copy? If your website is a personal site – about you, your single or…

I love this quote from the always articulate, learned, wonderful, clear Brene Brown. As I’ve been speaking with clients during our Personal Brand workshops, I find their voice lifts, their mood is elevated, their eyes shine and their thoughts crystallise as they talk about what truly drives them toward the ‘unexplored adventures ahead’. ‘I think…

A ‘brand’ is shorthand for your values, your message, your audience and your point of difference. Your personal brand website is a place where you can explore what a ‘brand’ means to you: to expand on and hone your area of expertise, talk to, and rally your niche audience, engage with the like-minded and your…

How do I define my Personal Brand? Before embarking on a Personal Brand website build, ask yourself these questions and focus your value proposition, your audience and your message. Answer these as best you can to discover your Passions, your Superpower, your Values, your Purpose and your important Differentiation: Passions. Your passions energize you and…

You have probably come to this blog because you are considering a personal brand. However enthusiastic you are about building your brand the thought of creating it may be a little daunting. Don’t worry I’m here to help as little or as much as you need. We’re slowly rebuilding our kitchen. We’ve thought about it…

The short answer is YES! Your personal brand and your business brand are distinct entities and used well, they’ll support each other intrinsically. The Personal adds depth to your business. Your business is a way to buy your services once someone has connected through your personal site and your socials. ‘People buy from people’ is…

Want to step into a new role within your company? Change career? Move forward, sideways, up or on? It can be hard to pivot, especially when job well done comes with a reputation as the person that gets THAT THING done. The best way to shift those perceptions is advocating for yourself. Showcasing your values,…