Strategic referrals – taking the wishcraft out of getting and giving referrals
Make the most of referrals partnerships with preplanning, deep conversations and a mutual agreementEver wondered…
Read MoreLooking ahead: what to do on a site for you in ’22
What are the marketing trends of 2022? Looking ahead, beyond this tricky time of lockdowns,…
Read MoreBe SMART: avoid Burnout by building your Brand
Pervasive and corrosive, Burnout is a complex condition with symptoms unique to the person experiencing…
Read MoreFacebook and Insta are down…. what next?
Social media has so many benefits – it’s largely free (if you’re not advertising or…
Read MoreOh my, what’s my WHY?
The most common question I’m asked during conversations about Personal Brand sites is why should…
Read MoreWhat’s the best voice for my website copy?
Do I use ‘I’ or ‘she’, ‘me’ or ‘they’ in my website copy? Do I…
Read MoreBuilding a values-based brand
Values based brand: financial security
Inflation, cost of living, financial sustainability is on everyone’s mind these days. It seems obvious,…
Read MoreBuilding a values-based brand
Know your values, to create a brand that feels right, lures quality clients, helps build…
Read MoreValues based brand: Resilience and patience
Resilience and its gentle sibling, Patience, are the mother values. You can’t be in a…
Read MoreValues based brand: Kindness
Enlightened philosopher Jean Jacques Rousseau famously, and simply asked: “what wisdom is greater than kindness?”…
Read MoreValues based brand: Joy
What purpose would Joy serve within a business? All values, personal and business have a…
Read MoreValues based brand: Curiosity
Curiosity makes listening easy. Being curious helps me seek out new opportunities to develop and…
Read MoreValues-based Brand: Listening
Your brand is a mix of: The External: a consistent look and feel that calms…
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