Strategic referrals – taking the wishcraft out of getting and giving referrals
Make the most of referrals partnerships with preplanning, deep conversations and a mutual agreement Ever…
Read More
Looking ahead: what to do on a site for you in ’22
What are the marketing trends of 2022? Looking ahead, beyond this tricky time of lockdowns,…
Read More
Be SMART: avoid Burnout by building your Brand
Pervasive and corrosive, Burnout is a complex condition with symptoms unique to the person experiencing…
Read More
Facebook and Insta are down…. what next?
Social media has so many benefits – it’s largely free (if you’re not advertising or…
Read More
Oh my, what’s my WHY?
The most common question I’m asked during conversations about Personal Brand sites is why should…
Read More
What’s the best voice for my website copy?
Do I use ‘I’ or ‘she’, ‘me’ or ‘they’ in my website copy? Do I…
Read MoreBuilding a values-based brand
Values based brand: financial security
Inflation, cost of living, financial sustainability is on everyone’s mind these days. It seems obvious,…
Read More
Building a values-based brand
Know your values, to create a brand that feels right, lures quality clients, helps build…
Read More
Values based brand: Resilience and patience
Resilience and its gentle sibling, Patience, are the mother values. You can’t be in a…
Read More
Values based brand: Kindness
Enlightened philosopher Jean Jacques Rousseau famously, and simply asked: “what wisdom is greater than kindness?”…
Read More
Values based brand: Joy
What purpose would Joy serve within a business? All values, personal and business have a…
Read More
Values based brand: Curiosity
Curiosity makes listening easy. Being curious helps me seek out new opportunities to develop and…
Read More
Values-based Brand: Listening
Your brand is a mix of: The External: a consistent look and feel that calms…
Read More